Results

Brand Strategy +

Category Creation

• Created Global Story, Style and Voice, and Positioning Strategies for Brand Relaunch
• Created Analytics KPI Dashboards to track category and market wins
• Instituted metric-driven social strategies for organic brand + category growth
• Introduced Share of Voice Analysis, Brand Ambassador model, Customer Personas
• Pivoted Value prop during supply chain crisis for category disruptor
• +97% increase in page visits and behavioral activities
• +96% increase in Brand awareness
• +447% increase in impressions of brand across digital channels
• 8 Tier 1 Media Engagements (CNBC, Bloomberg, BBC)
• 4 Tier 1 Analyst - Influender introductions (Gartner, Forester)
• 5 Tier 1 Reporter introductions

Sales Revenue +

Demand Generation

• Led a team of marketing directors to build out a demand engine from the ground up
• Instituted lead capture and lead flow processes to give sales visibility to sales opportunities
• Introduced digital marketing + campaigns to sales (utilizing ABM methodology)
• Implemented company’s first use of data tracking
• Contributed to +25% sales revenue
• 5K new leads sourced from targeted accounts at Fortune 100, 550, 1000 & S&P
• Transitioned Marquee Symposium from Zoom Conference to Augmented Reality Event
• 2.5X increase in registration and attendance
• +30% LinkedIn organic growth, unique visitors, clicks, new followers
• +90% Twitter growth in page visits and mentions, +400% impressions
• 3X new Digital Content and 2X new video content over last year