The Challenge: Set the creative strategy for NAMB’s Annie Armstrong campaign.
The Result: Two Internal Brand Manifestos capturing the spirit of NAMB’s offerings.
A creative collaboration with the creative team at My Friend’s Nephew.
Manifesto #1
All the power is given unto me
in heaven and in earth.
In Uganda
and Milwaukee.
Go ye therefore, and teach all nations,
The states of red or blue
The gated apartments
And the yoga clubs
baptizing them
The father,
the fatherless,
the bankers,
and Baristas.
in the name of the Father,
and the Son,
and of the Holy Ghost.
Together, for His Kingdom
Acts 8:12
Manifesto #2
Go ye therefore
down pothole streets
by the stadium,
and Little Italy
and baptize them
in the theatre district
in Las Vegas
wherever there is Trivia Night
or where singles walk their dogs
(and baptize them)
The hipsters
The bankers
the cowboy
and the vegan
In the name of the Father,
And the Son,
And the Holy Ghost.
Together, for his Kingdom
Acts 8:12