The Challenge: Deliver an effective content strategy for furniture collections during Black Friday.
The Result: Revised, simplified content at the digital product level. Results confirmed by client analytics.
A content collaboration with the product team at The Home Depot.
Before:
Complete your outdoor space with this Bloomfield 3-piece woven balcony set. Features two stacking balcony height woven back chairs with seat pads and one 28 in. x 28 in. balcony height table with umbrella hole. Umbrella and breakfast pillows sold separately.
After:
Enjoy the elegant, yet simple style of the Bloomfield 3-Piece Woven Patio Balcony Set and take advantage of beautiful weather days. The Bloomfield is an attractive patio furniture set that comes with a beautiful, mocha brown finish on the woven pattern. The set is also sturdy and highly durable, with rust-resistant powder-coated steel frames and weather-resistant cushions and pillows. This 3-Piece Set adds a comfortable, social theme to your outdoor patio or deck, and features two stacking balcony height woven back chairs with seat pads and one balcony high table. The table comes with an umbrella hole for the Bloomfield 9 ft. Market umbrella (sold separately). Bring your enjoyable and meaningful conversations outdoors.